Buy Local in Jordan – Workout Clothes & Athleisure Brands

Posted on by Chelsea Jimenez Juneidi

Since moving to Jordan I’ve been very conscientious to stay away from boycotted brands and I’m always checking labels on all types of products to see if they’re based in Jordan. When it comes to buying new workout clothes, athleisure, and loungewear, I wanted to stay away from the big brands because…

  1. Nike sells products in stores in Israel, occupied Palestine, and has sponsorship deals with several Israeli athletes and teams.
  2. Adidas uses Israeli manufacturer, Delta Galil, to manufacture its underwear range.
  3. Puma is the main sponsor of the Israel Football Association (IFA), which includes teams in Israel’s illegal settlements on occupied Palestinian land.
  4. New Balance operates retail stores in Israel, imports its products there, and also sells through Israeli e-commerce platforms. Moreover, New Balance has been a sponsor of the Jerusalem Marathon.
  5. FILA has been the technical sponsor of Maccabi Tel Aviv FC, an Israeli football club, since 2019.

On top of boycotting these big brands for Palestinian liberation, it’s also always a great idea to support local businesses.

Here are two sportswear brands I’ve found, tried, and recommend that are Jordanian-born and bred:

Sheerjoy

Local Jordanian and mompreneur, Sara Alsmadi, founded this company in 2017. Her clothes are designed exclusively for women. She offers loungewear, yoga wear, and even a maternity line. My favorites so far are the loungewear sets and the biker shorts. The packaging the items are delivered in is very cute and makes it perfect for gifting as well.

How to order: https://www.sheerjoycollection.com/

Social media: https://www.instagram.com/sheerjoycollection/

GYMKUMA

GYMKUMA was born in Amman and sets out to “disrupt the online sportswear market with innovative, fashionable, and high-quality yet affordable fitness apparel and accessories”. They have a wide range of gym wear and athleisure for both men and women (many of their items are unisex as well). I liked that they gave me a few free goodies and a reusable tote bag with my order.

Note: GYMKUMA is a Jordanian brand but the items are Made in China

How to order: https://www.gymkuma.com/

Social media: https://www.instagram.com/gymkuma/

Visionary

Founded in 2021, Visionary is a Jordan-based brand creating sustainable, high-quality loungewear. They manufacture all pieces locally, supporting family-owned factories. Their mission is to redefine comfort with a commitment to style, sustainability, and exceptional craftsmanship.

How to order: https://shopvisionary.online/shop/

Social media: https://www.instagram.com/visionary.closet/

DWEGO

DWEGO was founded out of a passion for fashion and a commitment to create a brand that offers trendy, comfortable, and affordable clothing for everyone.

How to order: https://www.dwego.com/

Social media: https://www.instagram.com/dwego.official/

Kaf Culture

Kaf Cultures sets out to redefine casual wear by merging elegance and sophistication with personal meaning. They believe in creating clothing that resonates deeply with their customers, allowing them to express their unique stories through their style. Items are proudly made in Jordan.

How to order: https://kafcultures.com/

Social media: https://www.instagram.com/kaf.cultures/

Self Love

Founded by Jordanian Jude Jweihan, Self Love was created so that we can wear our affirmations. Self Love products are tailored and manufactured in Jordan.

How to order: https://selflovejo.com/

Social media: https://www.instagram.com/self.lovejo/

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