Amman, the beating heart of Jordan, is a city where history and modernity merge seamlessly. From ancient ruins to contemporary cafés, the capital is a testament to resilience and evolution. One of the most significant shifts in recent years has been the rise of local entrepreneurship. More than ever, Amman’s residents and visitors recognize the importance of supporting locally made products—not just as a way to shop but as a means of sustaining culture, craftsmanship, and the local economy.
This growing movement isn’t just about nostalgia or patriotism; it’s about sustainability, quality, and preserving the rich traditions that define Jordanian identity.
Why Supporting Local Products Matters
There are several compelling reasons to buy locally in Amman, ranging from economic benefits to cultural preservation and environmental sustainability.
Strengthening the Local Economy
One of the most direct benefits of supporting local products is the positive impact on the economy. When consumers buy from local businesses, money remains within the community rather than flowing out to multinational corporations. This helps create jobs, sustain small businesses, and encourage investment in local industries. A thriving local economy leads to better infrastructure, improved public services, and a more prosperous community overall.
For every dinar spent on a locally produced item, a larger portion stays within Jordan. This economic ripple effect supports everyone from artisans and farmers to logistics companies and retail workers.
Superior Quality and Authenticity
Mass-produced goods often prioritize cost-cutting over quality, leading to inferior materials and standardized designs. In contrast, many local products in Amman are crafted with care, using traditional techniques passed down through generations. Whether it’s handwoven textiles, organic soaps, or artisanal pottery, local items often boast a level of craftsmanship that is hard to replicate in mass production.
In particular, Jordanian handmade crafts—such as intricate mosaic artwork, hand-painted ceramics, and Bedouin-style woven rugs—are renowned for their durability and attention to detail. These products not only serve practical functions but also carry cultural significance, making them meaningful purchases.
Preserving Cultural Heritage
Buying local means more than just getting a unique item—it’s about preserving Jordan’s heritage. Many traditional crafts and techniques are at risk of fading due to globalization and changing consumer habits. By purchasing locally made goods, consumers help sustain these crafts and ensure that artisans continue passing their knowledge to future generations.
For instance, the art of Madafas (traditional Bedouin coffee-making) is deeply embedded in Jordanian hospitality culture. When you buy locally sourced coffee beans from Jordanian roasters, you’re not just getting a product—you’re supporting a
centuries-old tradition.
Similarly, Ajloun olive oil, harvested from trees that have stood for centuries, is a staple of Jordanian cuisine. Choosing locally sourced olive oil supports sustainable farming practices while preserving an agricultural tradition that dates back thousands of years.
Reducing Environmental Impact
Locally sourced products generally have a smaller carbon footprint compared to imported goods. Transporting goods internationally involves fuel consumption, emissions, and excessive packaging. By opting for local products, consumers help reduce the environmental impact of long-distance shipping.
Additionally, many Jordanian artisans and businesses prioritize sustainable practices, such as using natural dyes, repurposing materials, and minimizing waste. Supporting these businesses encourages more eco-conscious production methods, which benefit the planet in the long run.
Where to Find Local Products in Amman
If you’re looking to support local businesses in Amman, there’s no shortage of places to explore. From vibrant markets to boutique stores, the city offers a variety of options for those seeking handmade, locally sourced goods.
Jordanian Heritage Market
Located in the heart of Amman, this market showcases a diverse selection of traditional Jordanian crafts, including handwoven textiles, pottery, jewelry, and embroidery. The market is a must-visit for those interested in authentic, high-quality local goods.
Souk Jara
Held every Friday (from mid-May to mid-September) in the historic Jabal Amman district, Souk Jara is one of the city’s most beloved markets. It features local artisans, designers, and food vendors, offering everything from homemade sweets to hand-crafted accessories. The lively atmosphere, complete with music and cultural performances, makes it a fantastic experience beyond just shopping.
Location: https://maps.app.goo.gl/TVXDXCpb1oR2TwCt6
Local Boutiques & Concept Stores
- Wild Jordan Center – A store that promotes eco-friendly, locally crafted products
while supporting rural communities. - Jordan River Designs – Handcrafted by women artisans.
- Beit al Bawadi – Local artisan ceramics and home items.
- JoBedu – A brand that blends Jordanian pop culture with locally made apparel
and accessories - Jordan Crafts Center – The name says it all.
- Holy Land Designs – Ethically made & sustainably sourced products to empower the disadvantaged.
- Souq Fann – 1st online marketplace for handmade crafts & locally produced products.
- Al Afghani – Traditional items bazaar & souvenir shop.
- Silsal – Ceramics & curated hampers.
- Turquoise Mountain – NGO promoting the revival of traditional crafts & artisans.
- Love on a Bike – Founded by artist Rima Malallah. Sells handcrafted items like pottery and artwork.
- See this article for a list of made in Jordan – Women’s & Unisex Clothing Boutiques
Online Platforms
With the rise of e-commerce, many local businesses now offer their products online, making it easier to support them from anywhere in the world. Many of the boutiques and concept stores listed above have websites for ordering within Jordan and sometimes worldwide.
How to Actively Support Local Businesses
Buying local isn’t just about occasional purchases—it’s a mindset that fosters long-term change. Here are some practical ways to integrate local support into your routine:
- Do Your Research – Learn about local businesses and their commitment to
ethical sourcing. - Engage with Artisans – Ask about the story behind a product. Knowing the craftsmanship involved adds personal value to your purchase.
- Prioritize Local Over Imported – When shopping, opt for Jordanian brands whenever possible.
- Spread the Word – Share your favorite local finds on social media and recommend them to friends.
- Attend Local Markets – Regularly visiting markets and craft fairs keeps you connected with the evolving local scene.
The Bigger Picture
Supporting local products in Amman is more than just a trend—it’s a step toward a more sustainable, culturally rich, and economically resilient city. Every purchase tells a story, preserves a tradition, and sustains a livelihood.
By making the conscious choice to buy locally, we not only enrich our lives with unique, high-quality products but also contribute to the continued growth and vibrancy of Amman’s community.
Article submitted by Samer Tallauze, Author, Writer, Blogger
My Amman Life 